When technology meets pop culture. In a world where the products you play with are as important as the shows you watch, understanding how the two intersect could not be more crucial. A group of LA-based venture investors with roots in both Los Angeles and Silicon Valley go deep on media and attention, and how tech is the new driving force behind them. Join members of Atom Factory, WME, Viacom Labs, and Lowercase Capital in what is sure to be an exciting conversation.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.