Who Has the Guts to Invest in Content?

Date TBA

Speakers

Rory Brown

Bleacher Report

Jim Mollica

Under Armour

In a time of evolution and uncertainty within the publishing world, it is a gutsy venture to invest in digital content. Many media companies have reduced staff and cut resources.
But, those that commit to being nimble, learn to build authentic voice in an online world and produce content that resonates with its audience will not only survive, but thrive.
Our panelists can speak to the big dollars being invested into media today, and in this session, they will site challenges, successes and where they see the future of the industry heading as a whole.

Primary Access: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Journalism
Level: Intermediate