Rory Brown, president of Bleacher Report, established an industry-leading game plan to create and distribute social-first content that sparked unprecedented levels of engagement with the brand’s core young audience. Leading the company’s content strategy and growth, Bleacher Report now consistently as a top publisher in driving social engagement across Facebook, Twitter, Instagram and Vine. Brown spearheads both editorial and video content for the site, which garners more than 60 million unique visitors per month. He pushes his team to provide an unparalleled level of access and original social content for sports fans around the world. Brown provides tremendous vision in transforming the industry through B/R’s creative mobile distribution of stories and video, commitment to content surrounding young athletes, and appeal to young readers. B/R’s popular Team Stream app has garnered more than 14.5 million downloads and ranks No. 1 among all sports apps in the coveted Men 18-34 demo. Brown joined Bleacher Report in 2008 as an assignment desk editor and quickly rose through the ranks. He has served as chief content office, vice president of content operations, senior director of content operations and director of programming.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.