Building a Modern Pre-Order Strategy

Date TBA


Adam Lekach


Allison Schlueter

What does it take to build equity, drive revenue, and expand your community, before the usual release cycle begins?

Pre-release promotion in the music industry is often sidelined until there is artwork, a track list, and a title, for something new. But, we’ve already learned that fans want to participate sooner, and will pay for exclusivity, access, and deluxe products. How do we improve engagement, and keep building anticipation, without over-sharing?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced