#musicstrategy

Building a Modern Pre-Order Strategy

Date TBA

What does it take to build equity, drive revenue, and expand your community, before the usual release cycle begins?

Pre-release promotion in the music industry is often sidelined until there is artwork, a track list, and a title, for something new. But, we’ve already learned that fans want to participate sooner, and will pay for exclusivity, access, and deluxe products. How do we improve engagement, and keep building anticipation, without over-sharing?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jeremy Gruber

Friends At Work

Adam Lekach

PledgeMusic

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Industry

Level:

Advanced