Large retailers have the budget and audience size to quickly test effective strategies for marketing to consumers across channels. This panel will share case studies and best practices for data-driven cross-channel marketing by translating retail customer lifecycle success to strategies that attract, engage and retain more fans. We'll focus on email and touch on social media and mobile/SMS marketing.

Panelists include marketing experts from large retail brands and the music industry whose goal is to provide ideas for designing your cross channel marketing playbook.