Engage More Fans Using Retail Marketing Strategies

Mar 16, 2017

2:00pm – 3:00pm CT

Large retailers have the budget and audience size to quickly test effective strategies for marketing to consumers across channels. This panel will share case studies and best practices for data-driven cross-channel marketing by translating retail customer lifecycle success to strategies that attract, engage and retain more fans. We'll focus on email and touch on social media and mobile/SMS marketing.

Panelists include marketing experts from large retail brands and the music industry whose goal is to provide ideas for designing your cross channel marketing playbook.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Megan Dandois
Megan Dandois

Experian Marketing Services

photo of Michelle DeVore
Michelle DeVore

Neiman Marcus Group

photo of Sean Horton
Sean Horton

Decibel Festival

photo of Brad Pitzele
Brad Pitzele


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge