Large retailers have the budget and audience size to quickly test effective strategies for marketing to consumers across channels. This panel will share case studies and best practices for data-driven cross-channel marketing by translating retail customer lifecycle success to strategies that attract, engage and retain more fans. We'll focus on email and touch on social media and mobile/SMS marketing.
Panelists include marketing experts from large retail brands and the music industry whose goal is to provide ideas for designing your cross channel marketing playbook.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.