#musicstrategy

Engage More Fans Using Retail Marketing Strategies

Mar 16, 2017

2:00pm – 3:00pm CT

Large retailers have the budget and audience size to quickly test effective strategies for marketing to consumers across channels. This panel will share case studies and best practices for data-driven cross-channel marketing by translating retail customer lifecycle success to strategies that attract, engage and retain more fans. We'll focus on email and touch on social media and mobile/SMS marketing.

Panelists include marketing experts from large retail brands and the music industry whose goal is to provide ideas for designing your cross channel marketing playbook.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Megan Dandois

Experian Marketing Services

Michelle DeVore

Neiman Marcus Group

Sean Horton

Decibel Festival

Brad Pitzele

GameStop

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Industry

Level:

Intermediate