The New Man Code: Targeting Modern Male Consumers

Mar 14, 2017 | 5:00pm – 6:00pm CT
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The New Man Code: Targeting Modern Male Consumers


Gone are the days of guys fitting in to narrow stereotypes like jock, nerd or angry old man. There’s a lot of conversation about how men are evolving and changing. The rise of the male household consumer, more stay at home Dads participating in the gig economy, more attention to grooming and clothing have forced marketers to take a new look at how they talk to men. Taboo topics like grocery shopping, cooking and cleaning, men’s health, male friendships and how much sex they are having are no longer whispered. Learn how today’s men are engaging on social media with brands, causes and their IRL friends and how to tailor your marketing message to authentically reach this changing consumer

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Panel
Event Type: Session
Level: Advanced