The New Man Code: Targeting Modern Male Consumers

Gone are the days of guys fitting in to narrow stereotypes like jock, nerd or angry old man. There’s a lot of conversation about how men are evolving and changing. The rise of the male household consumer, more stay at home Dads participating in the gig economy, more attention to grooming and clothing have forced marketers to take a new look at how they talk to men. Taboo topics like grocery shopping, cooking and cleaning, men’s health, male friendships and how much sex they are having are no longer whispered. Learn how today’s men are engaging on social media with brands, causes and their IRL friends and how to tailor your marketing message to authentically reach this changing consumer

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Judith Bitterli

Intel Security

Adam Garone

Movember

Jeffrey Moran

Pernod-Ricard USA

Bill Reihl

Ketchum Digital

Details

Primary Entry:
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced