Jeffrey Moran is Vice President, Influencer Engagement & Marketing Activation Services at global spirits giant Pernod Ricard. As a category leader, Pernod Ricard features some of the most popular spirits brands in the world, including Jameson Irish Whiskey, The Glenlivet, Chivas and Martell. And these brands, in particular, understand that manly conversations and sharing are always easier over a dram, a cocktail or a shot. Jeffrey will share how guys tastes and interests are evolving and changing.
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