As a partner and managing director of the global brand marketing practice at Ketchum, Bill Reihl draws on decades of experience to help some of the world’s most iconic brands reach today’s most desired and specialized audiences. Bill brings his experience in cross-channel integrated planning to bear for brands like Gillette, Pernod-Ricard, IKEA and the Movember Foundation, among others.
In addition to serving clients, Bill leads a group of audience and industry experts at Ketchum who bring insights to the work -- ranging from Generation Z to 50 + and industry vertical markets from CPG, food, travel, automotive, and the like. To better understand the rapid changes in what male consumers of varying ages expect from brands today, Bill spearheaded Ketchum’s seminal Language of Men research study, which provides insights into how today’s men feel about their relationships, money, career and appearance. The study revealed differing attitudes between older and younger Millennial males that led Bill to coin the term “New Traditionalists” for the younger Millennial male.
His latest report, The New Man Code, expounds upon men’s changing attitudes and behaviors across US, Canada, Brazil, UK, Germany, Spain, Greater China and Hong Kong. He frequently speaks at industry conferences on these topics and more.
Specializing in cross-channel integrated planning, Bill has worked with brands such as Samsung, Nestle, Nespresso, P&G, MasterCard, General Motors, Fairmont Hotels, LG, Intel, Unilever, Home Depot, UPS, Georgia-Pacific, Hugo Boss, Bloomingdale’s, Tiffany & Co., Bulgari, Concord, Movado, Piaget and Bulova and the Guggenheim Museum, among others
Bill started his career in Washington, DC after graduating with honors from American University where he currently sits on the Dean’s Advisory Council for the School of Communications and mentors students.
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