Export offices, industry associations, and arts investment agencies work to grow the creative activity of a region or sector by supporting artists and companies to build their businesses and export. But how well do we do at supporting and representing the full spectrum of diversity in our communities? How do we balance championing the artists best positioned to have success in the market, with the full diversity of the region we represent. This can mean supporting minority language communities to find their specific audiences, helping Indigenous artists manage the duality of marketing within their communities and outside of them, and helping diverse communities reach mainstream audiences.