What Young Women Want From Music Festivals

Mar 16, 2017 | 5:00pm – 6:00pm CT
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What Young Women Want From Music Festivals


There’s no shortage of proof that American millennials love music festivals. In 2014, 14.7 million of them attended at least one.1 But tucked within the generation of 80 million, there’s a subset of festivalgoers whose habits are changing the festival landscape of today and tomorrow.

Meet the Young Female Festivalgoer.

Thanks to increased buying power and interest in festivals, these 18-24-year-old women are among the most formative forces behind the evolving music festival landscape.

The panel discusses a recent proprietary study and what it means for festival producers, performing bands and festival sponsors.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session