Jackie Woo

Jackie leads the development of music / entertainment strategy for brand clients at GMR Marketing, a pioneering agency in the brands and bands space.

While at GMR, she has been instrumental in the development of music strategy processes, analysis and measurement for clients. Her work has encompassed projects for Miller Lite, Coors Light, Blue Moon, Lowe’s, Timberland, Twizzlers, Jolly Ranchers, Reese’s, Nokia, Comcast, HP, Microsoft, Chevron, Chobani, Intel, Bank of America, Fetzer Wines and The Hartford.

In 2016, Jackie co-authored the release of the agency’s first proprietary research study on music festivals, “Meet the YFF,” focusing on young female festivalgoers.

After joining GMR in 2005, Jackie earned her MBA with a focus on marketing and strategy from NYU’s Stern School of Business in 2012.