Karly Tuckness
Karly Tuckness is Sponsorship Sales Director for C3 Presents, one of the largest concert promoters in the world that produces premier festivals such as Austin City Limits Music Festival and Lollapalooza. With over 10 years of experience in sponsorship and brand partnerships, Karly develops strategic relationships between C3’s music & culinary events and top-level brands, including Samsung, Citi, Red Bull, Anheuser-Busch, Miller, Toyota, Honda, Infiniti and AT&T. From onsite activations to digital integration and livestreams, she finds creative ways for brands to extend their story to their target demographic.
Prior to this role at C3, Karly worked for the predecessor to C3, Capital Sports & Entertainment, where she managed sponsorships for an international cycling team, developing marketing strategy and hospitality opportunities across the globe. Separately she worked with the LIVESTRONG Foundation to develop multi-million dollar brand licensing deals and advertising campaigns with brands such as Nike, Trek, Discovery Channel, Oakley and others. In 2013, she moved over to C3 to help grow sponsorship revenue for an expanding roster of festivals.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.