Creating Cultural Impact With Music Collaborations

Mar 15, 2017

2:00pm – 3:00pm CT

Not much has changed since the dawn of the ‘interruption era’ - businesses and brands must find new ways to connect with the modern consumer. You just have to look around to realize how often people are plugged into their headphones. So, as audio continues to play an increasing role in our everyday lives and as content commodifies, music and sound stand out as an opportunity for marketers. Many forms of culture have been thoroughly co-opted by brands, yet outside of simple sponsorship, there are few brands that truly understand sound branding and music culture. So, how can you collaborate with music creators to drive meaningful impact in culture?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jackie Lee-Joe
Jackie Lee-Joe

BBC Worldwide

photo of Blake Smith
Blake Smith

Virgin Hotels

photo of Amy Sorokas
Amy Sorokas


photo of Brett Volker
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge