Jackie Lee-Joe
Jackie joined BBC Worldwide in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media.
With over 20 years of marketing experience in blue-chip technology and telecoms brands, Jackie has worked with Virgin Mobile in Australia where she was GM Brand & Communications, Carphone Warehouse working across Europe and global brand and consumer marketing roles at Orange, based in the UK. An Australian national, she began her marketing career at Ansett Airlines.
As Chief Marketing Officer, Jackie has global responsibility for BBC Worldwide's overall brands and marketing strategy, including new global brands BBC Brit, BBC Earth and BBC First, as well as programme brand franchises such as Top Gear and Doctor Who.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.