Without structure, design decisions can easily become purely subjective rather than strategic. We can retreat into protective behaviors that shield us from taking on the big problems, deferring the wicked decisions that propel organizations into new frontiers and growth generation. As leaders, we need to shepherd the design efforts in our organizations by facilitating strategic decision making. In this workshop we will explore decision making theory and introduce methods, principles and tools to help management and key stakeholders coalesce behind effective design strategy despite widely diverse perspectives.