Clickbait with a Conscience: Gimmick Free and Open

Date TBA
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Elizabeth Hull


Mike McCamon

Tim Murray


How to simultaneously save the Internet and reinvent brand marketing by being transparent, vulnerable and open: Internet nonprofit heavyweights Wikimedia and Mozilla are joined by tech privacy upstart SpiderOak.

The health of the Internet is under threat. Access to your data is being sold by advertisers, big tech companies and the government. The programmatic rat-race has failed and your video has not gone viral.

If brands are the currency of our time we have a responsibility to stop spinning up bullshit and start creating honest conversation.

Find out how these companies reach more people than your multi-million dollar brand through a decentralized, open-source approach.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced