Clickbait with a Conscience: Gimmick Free and Open

Mar 11, 2017

5:00pm – 6:00pm CT

How to simultaneously save the Internet and reinvent brand marketing by being transparent, vulnerable and open: Internet nonprofit heavyweights Wikimedia and Mozilla are joined by tech privacy upstart SpiderOak.

The health of the Internet is under threat. Access to your data is being sold by advertisers, big tech companies and the government. The programmatic rat-race has failed and your video has not gone viral.

If brands are the currency of our time we have a responsibility to stop spinning up bullshit and start creating honest conversation.

Find out how these companies reach more people than your multi-million dollar brand through a decentralized, open-source approach.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jeff Elder

Wikimedia Foundation

Tim Murray

Mozilla

Details

Primary Entry:
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced