photo of Jeff Elder

Jeff Elder

Digital Comms Mgr
Wikimedia Foundation

I manage the social media and blogs for Wikipedia and the Wikimedia Foundation. Our brand is mentioned on social media about 20,000 times a day, often by large, verified accounts. With 5 million articles on English Wikipedia and 36 million media files on Wikimedia Commons, choosing what to share can be difficult. How do we manage all those mentions and all that content? With a human approach that tries to always keep in mind that "crowdsourced" means people caring about something.
I previously managed social media for the largest newsroom in Northern California at the San Francisco Chronicle, where I covered Super Bowl and recorded what was once the most popular Vine. (A dog riding a scooter, now with 11.6 million loops. RIP Vine.)
Before that I was director of operations for Storify when the news-social media site won best social media platform at SXSW 2012, beating out Pinterest.
I have also worked as an investigative reporter at The Wall Street Journal, where I uncovered Facebook ads posted to teens recruiting nude web cam models and selling concealed handgun holsters.
I am based in San Francisco, where I live with my partner and our frequently GIFed cat, Talker.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jeff Elder
Events featuring Jeff Elder