The Music and the Message: Sync, Media & Ads

Mar 16, 2017

3:30pm – 4:30pm CT

The medium is the message is a panel featuring top-level executives and music supervisors discussing with the audience how sync and composition for film, TV, games, advertising, interactive and brands works, what the needs of the music supervisors and projects are, and what are the best ways, means and resources that the people who make and own music - the audience - need to do to best position themselves for success in the worlds of sync and composition. This would focus on both the creative needs and process needs of projects as well as best practices and discovery methods.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joshua Burke
Joshua Burke

The Coca Cola Company

photo of Mamie Coleman
Mamie Coleman

Fox Broadcasting Company

photo of Mark Frieser
Mark Frieser

Disconic Llc

photo of Abbey Hendrix
photo of Bridget Perdomo
Bridget Perdomo

Women In Music

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge