2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Can Companies Be Activists?

Saturday, March 12
12:30PM - 1:30PM

Hilton Austin Downtown
Salon J
500 E 4th St

How do you feel about same-sex marriage? Obamacare? Global Warming? Today, it’s not just individuals engaging in a public dialogue, it's corporations taking public stands. It is no longer enough to do no harm. Companies must actively be doing good to win the hearts, minds and money of today’s consumers. 56% of Americans believe corporations should publicly engage on controversial issues, and Millennials are 20% more likely to shop at places whose values mirror their own.

So how does a brand do this? This is a panel with companies who've all taken a stand. They'll explore the huge risks and even larger rewards that can come with it and why it's time we all join the conversation.

Hashtags: #sxsw


Molly Swenson at SXSW

Molly Swenson



Molly is member of the founding team at RYOT, an LA-based media company and is one of the most prolific, female virtual reality filmmakers under 30. She's also a producer of the Oscar nominated fil...

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Natalie Byrne at SXSW

Natalie Byrne

Dir of Global Impact


Sasha Markova at SXSW

Sasha Markova

Creative Dir


Sasha is a senior writer and creative director at Mother, working first in London and now New York. Over the last seven years, she has worked on award-winning campaigns for Stella Artois, Boots/Wal...

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Vivek Varma

EVP Public Affairs, Starbucks



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