Can Companies Be Activists?
Saturday, March 12
12:30PM - 1:30PM
Hilton Austin Downtown
500 E 4th St
How do you feel about same-sex marriage? Obamacare? Global Warming? Today, it’s not just individuals engaging in a public dialogue, it's corporations taking public stands. It is no longer enough to do no harm. Companies must actively be doing good to win the hearts, minds and money of today’s consumers. 56% of Americans believe corporations should publicly engage on controversial issues, and Millennials are 20% more likely to shop at places whose values mirror their own.
So how does a brand do this? This is a panel with companies who've all taken a stand. They'll explore the huge risks and even larger rewards that can come with it and why it's time we all join the conversation.
Molly is member of the founding team at RYOT, an LA-based media company and is one of the most prolific, female virtual reality filmmakers under 30. She's also a producer of the Oscar nominated fil...Show the rest
Molly is member of the founding team at RYOT, an LA-based media company and is one of the most prolific, female virtual reality filmmakers under 30. She's also a producer of the Oscar nominated film Body Team 12.
As C.O.O. at RYOT, Molly oversees all operations of RYOT News, RYOT Creative, RYOT Films and RYOT Foundation. And has produced RYOT Films from Kenya to the Arctic to Liberia.
Before RYOT, Molly designed, implemented and managed highly-leveraged philanthropic strategies for celebrities such as Ben Stiller, Shakira and Kobe Bryant. While working at The Obama White House, identifying candidates for political appointment, she made it to the Top 50 on Season 10 of American Idol. She has been written about in The New Yorker, The Seattle Times, The Washington Post and been a speaker at Nexus, SXSW and TEDxBerlin.Hide the rest
Dir of Global Impact
Sasha is a senior writer and creative director at Mother, working first in London and now New York. Over the last seven years, she has worked on award-winning campaigns for Stella Artois, Boots/Wal...Show the rest
Sasha is a senior writer and creative director at Mother, working first in London and now New York. Over the last seven years, she has worked on award-winning campaigns for Stella Artois, Boots/Walgreens and FRANK, the government anti-drug body. She is currently leading the new brand idea for Stella Artois and working on their CSR campaign, Buy A Lady A Drink. She has also worked strongly on the Mother brand, pioneering their own successful projects - Psychic T-shirts and most recently, signing Jesus as a client.
Before Mother, she set up the cult T-shirt company, I Love Boxie, which turns people's stories into one line on a T-shirt. I Love Boxie has been featured all over the internet and in Vogue, iD, Elle, Sunday Times, Dazed & Confused, Buzzfeed several times and the two seminal books on T-shirts in the 21st century.
She has just completed a short memoir about an epic T-shirt journey across America where she documented the stories of Americans on T-shirt. She has also been working very closely with Navajo Native Americans and last year helped put on the first Native American Showcase of music at SXSW. The event got so much support they were given a bigger stage.
She is based in Los AngelesHide the rest
EVP Public Affairs, Starbucks