2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Complete event listing for

Branding and Marketing

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Fluidity and Honesty: Gen Z and Identity in 2025
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Friday, March 11
11:00AM - 12:00PM
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Like a Boss: Track Success with Google Analytics
Workshop
Hilton Austin Downtown
Room 616AB
Friday, March 11
11:00AM - 1:00PM
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Sharenting to Equal Parenting: Modern Family Myths
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Friday, March 11
11:00AM - 12:00PM
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Trust Me, I'm an Algorithm
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Friday, March 11
11:00AM - 12:00PM
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The Next Multibillion Opp: Marketing in Messaging
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Friday, March 11
12:30PM - 1:30PM
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Screw Email! Why the Clever Comms Are Handmade
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Friday, March 11
12:30PM - 1:30PM
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Transforming the Future: Advertising and the IoT Era
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Friday, March 11
12:30PM - 1:30PM
⋆
Generation Z and Gender: Beyond Binaries?
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Friday, March 11
3:45PM - 4:45PM
⋆
Harnessing the Creative Community the Common Good
Solo / Dual / Panel
JW Marriott
Salon E
Friday, March 11
3:45PM - 4:45PM
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Mentor Session: Amy McIlwain
Mentor Session
JW Marriott
Room 503
Friday, March 11
3:45PM - 4:45PM
⋆
Mentor Session: Laura Miller
Mentor Session
JW Marriott
Room 504
Friday, March 11
3:45PM - 4:45PM
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No More Mr Tough Guy: Brands Putting People First
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Friday, March 11
3:45PM - 4:45PM
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Products with Purpose: How Indie Brands Go Big
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Friday, March 11
3:45PM - 4:45PM
⋆
Culture: The New Currency of Retail
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Friday, March 11
5:00PM - 6:00PM
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Marketing to Moments That Matter
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Friday, March 11
5:00PM - 6:00PM
⋆
Mentor Session: Brian Thompson
Mentor Session
JW Marriott
Room 504
Friday, March 11
5:00PM - 6:00PM
⋆
Mentor Session: Connie Zheng
Mentor Session
JW Marriott
Room 503
Friday, March 11
5:00PM - 6:00PM
⋆
The New Marketing of Brands: Body Image and Gender
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Friday, March 11
5:00PM - 6:00PM
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The Art of Mobile Persuasion
Book Reading
Austin Convention Center
Room 10AB
Saturday, March 12
9:30AM - 10:00AM
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Modern Brand Love: How to Co-create and Have a POV
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Saturday, March 12
9:30AM - 10:30AM
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We Need More Mischief and Whimsy
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Saturday, March 12
9:30AM - 10:30AM
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What Winning Looks Like
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Saturday, March 12
9:30AM - 10:30AM
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Beat the Bully: Bring Light to Darkness on the Web
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Saturday, March 12
11:00AM - 12:00PM
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Massive Online Experiments: Practical Advice
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Saturday, March 12
11:00AM - 12:00PM
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Mentor Session: Heather Estes
Mentor Session
JW Marriott
Room 504
Saturday, March 12
11:00AM - 12:00PM
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Mentor Session: Ryan Stoner
Mentor Session
JW Marriott
Room 504
Saturday, March 12
11:00AM - 12:00PM
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Building Influential Tech Brands
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Saturday, March 12
12:30PM - 1:30PM
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Can Companies Be Activists?
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Saturday, March 12
12:30PM - 1:30PM
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Creating Lasting Branding Systems
Solo / Dual / Panel
JW Marriott
Salon E
Saturday, March 12
12:30PM - 1:30PM
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The Future of Media Companies
Featured Session
Austin Convention Center
Ballroom D
Saturday, March 12
12:30PM - 1:30PM
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Mentor Session: Lauran Driver
Mentor Session
JW Marriott
Room 505
Saturday, March 12
12:30PM - 1:30PM
⋆
The Rise of WhatsApp as a CRM Tool in Brazil
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Saturday, March 12
12:30PM - 1:30PM
⋆
Finding the World's Most Valuable Instagram Photo
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Saturday, March 12
2:00PM - 3:00PM
⋆
The Human Experience: Bridging CX and UX
Workshop
Hilton Austin Downtown
Room 616AB
Saturday, March 12
3:30PM - 5:30PM
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Making Space for Genuine Event Experiences
Solo / Dual / Panel
JW Marriott
Salon E
Saturday, March 12
3:30PM - 4:30PM
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Marketers! Guess What? Singles LIKE Being Single!
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Saturday, March 12
3:30PM - 4:30PM
⋆
Mentor Session: Amy Vernon
Mentor Session
JW Marriott
Room 504
Saturday, March 12
3:30PM - 4:30PM
⋆
Mentor Session: Michelle Tripp
Mentor Session
JW Marriott
Room 505
Saturday, March 12
3:30PM - 4:30PM
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Programmatic Advertising in the Age of CX
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Saturday, March 12
3:30PM - 4:30PM
⋆
Tech and Social Good: A New Model for Collaboration
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Saturday, March 12
3:30PM - 4:30PM
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Comic Sans Exists for a Reason
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Saturday, March 12
5:00PM - 6:00PM
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If You Are in Advertising, You May Be a Racist
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Saturday, March 12
5:00PM - 6:00PM
⋆
Mentor Session: Patrick Weir
Mentor Session
JW Marriott
Room 504
Saturday, March 12
5:00PM - 6:00PM
⋆
When #LoveWins: How to Sustain a Viral Movement
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Saturday, March 12
5:00PM - 6:00PM
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How to Hold a Marketing Growth Hackathon
Workshop
Hilton Austin Downtown
Room 616AB
Sunday, March 13
11:00AM - 1:00PM
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Is “Conscious Consumerism” Just a Marketing Term?
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Sunday, March 13
11:00AM - 12:00PM
⋆
Mentor Session: Alicia Cervini
Mentor Session
JW Marriott
Room 503
Sunday, March 13
11:00AM - 12:00PM
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Mentor Session: Annie Rose Favreau
Mentor Session
JW Marriott
Room 504
Sunday, March 13
11:00AM - 12:00PM
⋆
Mentor Session: Scott Perry
Mentor Session
JW Marriott
Room 505
Sunday, March 13
11:00AM - 12:00PM
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Naked and Famous: How to Prepare for a Hack
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Sunday, March 13
11:00AM - 12:00PM
⋆
What the Ethics? Ethics of Data Decision Making
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Sunday, March 13
11:00AM - 12:00PM
⋆
Deconstructing Creepy: New Tech, Old Social Norms
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Sunday, March 13
12:30PM - 1:30PM
⋆
How To Stop Speaking in Bullshit
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Sunday, March 13
12:30PM - 1:30PM
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Mentor Session: Melodie Tao
Mentor Session
JW Marriott
Room 504
Sunday, March 13
12:30PM - 1:30PM
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Mentor Session: Stephen Land
Mentor Session
JW Marriott
Room 503
Sunday, March 13
12:30PM - 1:30PM
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The Myth of the Family Tech Market
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Sunday, March 13
12:30PM - 1:30PM
⋆
Mo' Money Mo' Problems: Luxury Confronts Digital
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Sunday, March 13
2:00PM - 3:00PM
⋆
Niche to Movement to Mainstream: How Cultures Grow
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Sunday, March 13
2:00PM - 3:00PM
⋆
Celebration, Not Exploitation
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Sunday, March 13
3:30PM - 4:30PM
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How to Cultivate Online Brand Ambassadors
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Sunday, March 13
3:30PM - 4:30PM
⋆
Let’s Drop the Term Millennials
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Sunday, March 13
3:30PM - 4:30PM
⋆
Mentor Session: Tyler Bahl
Mentor Session
JW Marriott
Room 504
Sunday, March 13
3:30PM - 4:30PM
⋆
Mentor Session: Caroline Rustigian-Bruderer
Mentor Session
JW Marriott
Room 505
Sunday, March 13
5:00PM - 6:00PM
⋆
Mentor Session: Simon Erich
Mentor Session
JW Marriott
Room 503
Sunday, March 13
5:00PM - 6:00PM
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Stay True to Your Craft and Online Brand
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Sunday, March 13
5:00PM - 6:00PM
⋆
Understanding Average: The Inertia of Culture
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Sunday, March 13
5:00PM - 6:00PM
⋆
Flail or Fail: Marketing to Fandom
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Monday, March 14
9:30AM - 10:30AM
⋆
Making Metrics Sexy: Find ROI in the (Excel) Sheets
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Monday, March 14
9:30AM - 10:30AM
⋆
Smart Ad Campaigns: It’s Not About the Product
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Monday, March 14
9:30AM - 10:30AM
⋆
Lead, Not Follow: The Consumer's Mobile Journey
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Monday, March 14
11:00AM - 12:00PM
⋆
Mentor Session: Beto Bina
Mentor Session
JW Marriott
Room 503
Monday, March 14
11:00AM - 12:00PM
⋆
Mentor Session: Jessica Ann
Mentor Session
JW Marriott
Room 503
Monday, March 14
11:00AM - 12:00PM
⋆
Mentor Session: Josh Inglis
Mentor Session
JW Marriott
Room 505
Monday, March 14
11:00AM - 12:00PM
⋆
Same Time Zone, Unique Challenges: Rio ‘16 Preview
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Monday, March 14
11:00AM - 12:00PM
⋆
Selling with Sex: Brand Partnerships and Dating Apps
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Monday, March 14
11:00AM - 12:00PM
⋆
How All Brands Can Win with Game Advertising
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Monday, March 14
12:30PM - 1:30PM
⋆
How Video Introduced Me to the Deaf Community
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Monday, March 14
12:30PM - 1:30PM
⋆
Mentor Session: Brewster Stanislaw
Mentor Session
JW Marriott
Room 504
Monday, March 14
12:30PM - 1:30PM
⋆
The Promise of Cuba
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Monday, March 14
12:30PM - 1:30PM
⋆
How a Mexican Beer Courted the “Mercado General"
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Monday, March 14
3:30PM - 4:30PM
⋆
Is Twitter the New Customer Call Center?
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Monday, March 14
3:30PM - 4:30PM
⋆
Lose the Spam with Omnichannel Experiences!
Workshop
Hilton Austin Downtown
Room 616AB
Monday, March 14
3:30PM - 5:30PM
⋆
Mentor Session: Nazli Yuzak
Mentor Session
JW Marriott
Room 503
Monday, March 14
3:30PM - 4:30PM
⋆
Mentor Session: Shilpa Bakre
Mentor Session
JW Marriott
Room 505
Monday, March 14
3:30PM - 4:30PM
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Win or Go Home: Fantasy Football’s Digital Impact
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Monday, March 14
3:30PM - 4:30PM
⋆
Avoiding the Penalty: Legal Promotions on Game Day
Solo / Dual / Panel
Hilton Austin Downtown
Salon H
Monday, March 14
5:00PM - 6:00PM
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Marketing Latino Cool
Solo / Dual / Panel
Hilton Austin Downtown
Salon K
Monday, March 14
5:00PM - 6:00PM
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Mentor Session: Brenda Huettner
Mentor Session
JW Marriott
Room 503
Monday, March 14
5:00PM - 6:00PM
⋆
Mentor Session: Ly Tran
Mentor Session
JW Marriott
Room 504
Monday, March 14
5:00PM - 6:00PM
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Never Have I Ever: Why Honesty Is The Best Business Policy
Solo / Dual / Panel
Hilton Austin Downtown
Salon J
Monday, March 14
5:00PM - 6:00PM
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Mentor Session: Adrian Roup
Mentor Session
JW Marriott
Room 504
Tuesday, March 15
11:00AM - 12:00PM
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Six-Shooter Advertising. Yeehaw!
Workshop
Hilton Austin Downtown
Room 616AB
Tuesday, March 15
11:00AM - 1:00PM
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Mentor Session: Kevin O'Malley
Mentor Session
JW Marriott
Room 505
Tuesday, March 15
12:30PM - 1:30PM
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Mentor Session: Mike Spadier
Mentor Session
JW Marriott
Room 503
Tuesday, March 15
12:30PM - 1:30PM
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo