Southern Hospitality is a London-based, globally respected DJ collective, club promotions brand, record label and music website. Across the hip-hop, pop and electronic music worlds, Southern Hospitality has become renowned for breaking new artists, hosting some of London and LA’s most popular hip-hop club nights and events, and releasing hundreds of critically-acclaimed mixtapes and groundbreaking label releases.

This is Southern Hospitality's sixth consecutive year at SXSW.