2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Products with Purpose: How Indie Brands Go Big

Friday, March 11
3:45PM - 4:45PM

Hilton Austin Downtown
Salon K
500 E 4th St

With the maker movement in full-swing & a new breed of consumers making conscientious decisions about how they spend their money, business is booming for many local & indie brands. For big box retailers, this has resulted in a rapid move from "white-labeled" products to unique products from independent brands supported by the "shop local" movement. Meet three fast-growth retailers that have been sought out by the likes of Anthropologie, Crate & Barrel & Whole Foods to get unique, sustainable items in the hands of consumers at large. Hear how each business owner took their "small" ideas mainstream as well as the opportunities & challenges associated with maintaining an indie brand at scale.

Hashtags: #sxsw


Amy Cazin at SXSW

Amy Cazin

CEO, Founder

Primal Pit Paste

Amy Cazin is the owner and CEO of Primal Pit Paste. She is an entrepreneur, mom of four, CrossFit Trainer and holistic health enthusiast. She is a self taught expert on the natural detoxification p...

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Evan Streusand at SXSW

Evan Streusand


Fortress of Inca

5 years ago, I started a women's shoe company called Fortress of Inca. We design and create handmade shoes and accessories in Peru using fair trade, ethical business practices and sell them to stor...

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Jessica Knopp


Son of a Sailor

William and Jessica Knopp are the husband and wife team behind Son of a Sailor.

With a degree in photojournalism from the school of communications at UT, Jessica's previous career was spent in ar...

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Tracey Wallace

Managing Editor


Tracey is the managing editor at Bigcommerce, where she covers topics concerning online small businesses. In a previous life, she wrote about small business and boutique success at Mashable, ELLE a...

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