I'm Mike Spadier, Cheif Marketing Officer at Onnit.com. I have over 15 years experience in Online Marketing. In 2003 I dropped out of college to head digital marketing at one of the biggest names in action sports retail, ActiveRideShop.com. At Active, I learned what it takes to build a brand that transcends the products it sells and creates lasting relationships with customers. In 2008, I co-created Embedr.com, a video playlist creation service which was featured on TechCrunch, Lifehacker, and PCWorld. In 2013, I sold my interest in Embedr.com and was hired on as C.M.O. for a then small supplement company, Onnit.com. Since being hired, I have helped Onnit become one of the fastest growing and most well respected health & fitness lifestyle brands in the world.