2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: LargeUp presents Austin Island

Jovi Rockwell

Thursday, March 17
9:30PM - 9:50PM

92 Rainey St


Listen to Mash Me up



Jovi Rockwell’s been called too original her whole career. From her early days on Jamaica’s dancehall circuit to her recent single with Major Lazer —yes, “Too Original” — she’s always marched to her own beat. Those who prefer music served in a box might not always get it, but her mixture of Caribbean swagger and California cool has earned her a cult following and the admiration of collaborators including Buju Banton, Bruno Mars, Lil Wayne, Snoop, Mr. Vegas and DJ Quik.

Born into a musical family in the capital city of reggae, Kingston, Jamaica, Jovi got her start writing lyrics for fun in grade school and even joined a rap group. She soon became an active presence on Kingston’s dancehall scene, recording backup vocals for Beenie Man, freestyling on mixtapes from Sean Paul’s Dutty Cup crew, and cutting her own tracks with top Jamaican producers Dave Kelly and Donovan “Don Corleon” Bennett.

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Event Type
Los Angeles, CA
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