2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: SXSW FREE Spotlight Showcase!!! w/ Guest Pass

The Soft White Sixties

Friday, March 18
1:00AM - 1:50AM

Javelina
69 Rainey St

Artist-8183

Listen to Sorry To Say

Five years together, and the members of The Soft White Sixties have rarely sat still. They’ve lived much of their life in a 15-passenger van, traversing the country, whipping up new riffs, new rhythms, new lyrics and then, almost immediately, breaking them out onstage. For these hard-working musicians, it was simply a way of life.

But the band needed to step back. “You don’t always need to be out there selling the song live,” lead singer and principal lyricist Octavio Genera says now. The Bay Area band, as he sees it, needed to exhale. The four musicians, who’d grown beyond close with one another since forming in 2010, owed it to themselves to give the new songs they were concocting their proper due.

“It was about giving these songs the attention they deserve,” Genera says of the band’s decision to hunker down in a one-bedroom house in East Nashville in the fall of 2014 to workshop what became their tightest, most sop...

Show the rest

Hashtags: #sxsw

Details

Access
Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband
Genre
Event Type
Showcase
From
San Francisco, CA
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo