Kleva comes with straight bars on his new single, "Migas", which dropped late last night. He rolls through the first verse flawlessly, making wrecking look so easy. Who knew Latin rappers wrecked? Maybe, not five years ago, but this year you could almost say it’s the year of the Latino, with several artists now hitting the mainstream this year whether its in radio, TV, record label execs, major endorsements, or even Latinos with major roles on sitcoms and Netflix hits.

This is the year that Latino artists stand up instead of complaining they have no place in these industries and start hitting the streets to carve their own path. Making the leap from an independent artist into a mainstream one can feel like walking 300 miles through a dessert without water, times 3 if you're Latino. Some won’t make it, but the ones that do will be able to secure a fan base larger than most artists. Kleva shows the right way of coming into the mainstream arena as a Latino Hip Hop artist and that’s by embracing his Latino fan base as the swaggiest elephant in the room, setting trends with his own style and by not following the latest trends set by other mainstream artists to get noticed. Kleva brings something fresh, real, versatile, and full of untainted southern swag. After all, Hip Hop is a culture, not just music. It is a way a life.

"I just wanted to spit. I wanted to spit my ass off. The whole track was just a freestyle record at first, but after some discussion with my team we turned it into a full song w/ a hook. I was just venting some of my issues w/ rap in a therapeutic manner, but still having fun at the same time. I don't take myself too serious. And so it went, MIGAS." Says Kleva.

Del La Nawf Vol. 2: 40’s on sixth, which leaked at last year’s SXSW Music Festival as he opened up for Kevin Gates, Trinidad James, Wiz Kahlifa, and more at the 'Welcome to the South' showcase, definitely did not disappoint, coming with strong lyrics and strong visuals. It definitely set a new bar for how to be a Latino artist trying to submerge into mainstream, effectively. Who said a Latino Rapper can’t have bars, can’t have swag, can’t go to college, can't join fraternities, and can’t make money in the music business? Depends on who you're talking to these days. If you're talking to Kleva he will tell you he's out to prove you wrong and is boss hoggin' in on his own lane.

“I'm super proud of this project and all the people involved that helped make it what it is, especially, all the 40s that I drank in the process. I'm telling a new story. I'm telling my story. The first generation Mexican-American college kid story. It’s time to show people what its all about and open some eyes.” Says Kleva.

For those that don’t know, Kleva is one of Houston Hip Hop’s next promising generation of emcees. The aggressive versatile young 22 year old MC brings an impressive balance of smoothness, toughness, and Southern Swag.

Kleva also received attention with his feature on the video for the track, “Bang Bang”, where he appears with his fellow labelmate, Aye Yo Smiley and his Hardheads entourage. The duo marked their TV debut with both guns blazing in the video release, which premiered on Mun2, the nations #1 Hispanic cable music network, followed by the video being listed on the WorldStarHipHop.com front page.

Coming out of the Northside of Houston, Kleva was born to Mexican-American parents in the Aldine Mail Route area and started rapping at the very young age of 8. He was influenced early as he watched his older brother tour the country during his pursuit of the rap game. He was also influenced by his brother's crew, Hardheads, who felt like a second family to him. Kleva took his career in music a step further at age 14 when he started dropping his own mixtapes and finally started to develop his sound. His upbringing heavily influenced his style, but don’t let this MC make you think his criminal minded lyrics are the extent of his intellectual abilities. He is also in pursuit of his bachelors degree at University of Texas in Austin, TX. and also reppin’ the Omega Delta Phi fraternity.

“Hey, I just want to make money to pay off my student loans. Ha! I wanna put on for my people. If you can relate to me in anyway, whether that be that we lived on the same street or we’re the same ethnicity or maybe you sat in a class with me once, then you my people. I came to the conclusion that I love to entertain, perform, and create. I have respect for all artists of every kind. I always say it's dope to be able to create something from scratch and bestow it upon the world. It would have never been there if it wasn’t for you. Be proud of that. Even if it is just an aluminum foil swan you made at Freebirds. Nah, but fa real, the little dudes in the hood influence me. I know their struggle, me and my dudes were them. I want them to look at me and be like, 'Kleva use to stay right there off of AMR and Fern Meadow and he did it. I can do it too'. Whether it be me being in college or they see me tryna do my thing with this rap shit. They influence me. Whatever you wanna do, do it. Everybody gonna tell you 'no' except yourself, so if you sittin’ there doubtin’ yo shit, you already lost. I wanna kick down barriers and tell my own story, unfiltered and raw."
Kleva drops his newest mixtape targeted at his fans during Valentine’s day, drops tomorrow “Johnny TrueLove EP”, featuring his label mate Kid Evo and many of his own in-house producers. Don’t put Kleva in a box just yet, he is just getting started.

For more information on Kleva or this please email streetsciencepr@gmail.com or contact Jessica Martinez at 832.606.7180

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