Sophia Amoruso, the founder, CEO, and chief troublemaker of Nasty Gal, grew her fashion enterprise from a one-woman vintage store on eBay to an online retail haven for “badass girls” around the globe. The Los Angeles-bas…

Intermediate

Presenters

Christine Lagorio, Sophia Amoruso

In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photogra…

Intermediate

Presenters

Pieter Jongerius

If you work in style + tech or just have a general interest in the mashup of this space, then this Meet Up is for you! Join SXSW Interactive's Publicist and Style Programmer, Kelly Krause for her 3rd annual Meet Up on th…

Beginner

Presenters

Kelly Krause

Lifestyle and fashion bloggers love sharing their loves with their readers, no matter if it's a new favorite recipe or their newest night out shoes. Best of all, they love meeting new people: peers, readers, and potentia…

Beginner

Presenters

Camille Styles, Indiana Adams

Influencers have been a disruptive force in the fashion and beauty industry. As these influencers fame and position has evolved brands (namely tech) are growing and adapting while the publishing industry and television i…

Intermediate

Presenters

Alisa Gould Simon, Jaclyn Johnson

Whether you’re operating from the midtown high-rise of a corporate media giant or running a Wordpress blog out of your bedroom, growing an online publication comes with a complex set of branding, production, and growth c…

Intermediate

Presenters

Mick Harper, Naomi Nevitt

The fashion industry can give thanks to the recent leaps and bounds of technology and production for making fast fashion possible. But while fast fashion brings fast commerce, it’s come at a cost to individual style and …

Beginner

Presenters

John Frechette, Martin Hosking, Michael Tavani, Shannon Whitehead

Whether through social media, TV spots, or festival partnerships, fashion brands are using music to connect with consumers now more than ever before. And as the music and fashion worlds continue to collide, brands, music…

Presenters

Danny Clinch, Micah Nelson, Bruce Flohr, Stephen Niedzwiecki