The Sphere of Influence: Digital Fashion + Beauty

#sxsw #fashtalk

Influencers have been a disruptive force in the fashion and beauty industry. As these influencers fame and position has evolved brands (namely tech) are growing and adapting while the publishing industry and television industry scramble to figure out what to do with this new online force. Today we are discussing the sphere of influence in the beauty and fashion space and how it is effecting business, how brands are utilizing them effectively and how influencers place in industry will change and grow over the next decade.

Presenters

Alisa Gould Simon

VP

Pose

Alisa Gould-Simon is a co-founder and VP of Partnerships & Creative Direction at Pose. She has worked as a fashion writer and digital consultant. Her work has appeared in The New York Times, The Wall Street Journal and The Guardian among other titles.

Jaclyn Johnson

Founder

Jaclyn has worked in the digital marketing space for the past 8 years. She began her career at ATTENTION USA where she headed up their beauty and fashion vertical creating some of the first online word of mouth marketing campaigns for clients like Bluefly and Estee Lauder. She went on to build out iCrossing's social media service lines, productizing, establishing success metrics and helping with business development all while creating comprehensive strategies for the likes of Mazda and CVS. After successfully establishing iC's service line she went on to consult for a number of IAC's businesses including PRONTO and Citysearch. She started (NO SUBJECT) in 2010 and since has established it as one of the go-to marketing and events agencies in Los Angeles, Portland and New York. NS works with top tier lifestyle, fashion and start up clients such as Levi's, Nasty Gal, Ribbon.me, Truffl, The Spare Room, Levo League, Omaze, G-star Raw, Farmer's Insurance, Marimekko, PROJECT trade show