Whether you’re operating from the midtown high-rise of a corporate media giant or running a Wordpress blog out of your bedroom, growing an online publication comes with a complex set of branding, production, and growth challenges. This chat will focus on how to build a unique presence and foster a loyal audience in the increasingly saturated world of style publishing. We’ll discuss the tactics, tools, ups, and downs we’ve gone through in scaling our sites to reach millions of people. We have insights for publishers of all sizes, and we'll leave some time to take questions and talk shop.