2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Wearables: The New Marketers' Challenge

#sxsw #FutureMKTG


In 2007 the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with technology. From the release of tablets to smart cameras and more, the world has quickly adopted these advances. The release of Google Glass brings the next smart revolution: wearable devices. Wearable tech is a $3-$5 bil market, but in the next 2 years it may reach $30-$50 bil. All the leading players are racing to the finish line, but will wearables live up to expectations? In 2011 30 mil devices were sold in the US, up 37% from 2011, and sales are expected to reach 160 mil a year by 2017. With this new audience, comes opportunities for marketers to engage and reach connected consumers. The question is, how will they be able to scale and what tactics should they keep in mind to make sure the experience is personal, nonintrusive and locally relevant? Join us as we debate how wearables will change lives or if this fad will quickly fade.



David Rosales

Co Founder & CTO


co-Founder and CTO of META watch. Created smart watches at Fossil for Palm, Microsoft, adidas, Sony Ericsson, and [redacted agency].


Kieran Barr

VP of Business Dev


Kieran Barr is Vice President of Business Development, Americas at Distimo. Prior to joining Distimo, Kieran was Vice President of Sales at Inside Network, Vice President of Business Development and Sales at Constellation Research, Director of Research Sales at GigaOm, and Key Account Manager at Forrester Research. Kieran has either presented research or moderated panels on the app ecosystem at conferences in North America, Europe, and Eastern Europe. Kieran also served on the Board of Directors of the Puget Sound Research Forum. Kieran earned a BA in Business - Finance and Information Systems, and a BA in Economics, both from the University of Washington.


Soulaiman Itani

CEO & Founder


Soulaiman has spent his career trying to understand how the world operates and how to leverage that knowledge to improve everyday life. With that core belief he created Atheer Labs. The goal is to advance human-centric computing technologies and empower users to have technology work with them in ways never thought possible only a few short years ago.

His previous work includes designing cancer tests and treatments as well as creating models for robotics and unmanned aerial vehicles. He received his Masters of Science and PhD in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.

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