2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Art of the Facebook Call Out

#sxsw #FBCallOut

You have one moment to grab your audience and engage them in your Facebook content. What are the tools you need to create a compelling headline, draw in readers and force them to click through to your content? Leila Brillson, Refinery29’s Senior News Editor attacks this process daily. With a rapidly growing and engaged Facebook audience, Refinery29, the largest independent fashion and style website in the United States, as well as the fastest growing media company on the Inc. 500 list, is a lifestyle platform delivering nonstop information to live a more stylish and creative life. In this session, Leila brings to life the art of the Facebook callout – demonstrating the tips, tricks and tools to engaging our over one million yearly Facebook readers.


Leila Brillson

Sr Global News Editor


Leila Brillson, Refinery29’s Senior Global News Editor, concepts and produces the lifestyle platform’s news stories both on the site and in the newsletter spanning fashion, entertainment, lifestyle and beauty. Each day, she oversees production and maintenance of Refinery29’s news content, in addition to searching for buzzy, viral stories and creating content for social. Leila came to Refinery29 from roles at MTV Style, The Rundown, Interview, Switched.com and Surface. Although she spends her days (and nights sometimes) writing news for Refinery29, finding the best animal gifs on the Internet is her passion.

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