This is the archived SXSW 2012 schedule. Please see the current schedule here.



Listen to Against The Odds feat. Jhene Aiko

Promise is the definition Hip-Hop Soul. He blends conceptual songwriting and potent lyrical content with a focus on life, love & the consciousness of mankind.

Labeled as a hip-hop sensation, Promise has a proven ability to take any person beyond the shallow surface of life. Distinctly layering his positive vibes with intricate wordplay has had Peace Magazine write; “[Promise has a] rhyme style reminiscent of Rakim.” He himself is quoted saying, “I’m impressed; they compare me to Nas, Common, Kanye West.” Promise comes with lyrical proficiency, and moving reality based content. Inevitably, this man is well on his way to becoming one of the most distinguished artists of his time.

His first project, 'Awakening' is available now. 'Awakening' boasts features from J.Ivy (Def Poetry), The World Famous Tony Williams (G.O.O.D Music), and Def Jam's newest songstress Jhené Aiko who lends her vocals on the lead track “Against The Odds”. Production credits from 9th Wonder's SoulCouncil front-man E. Jones (Ludacris, Common, Lil' Wayne), in addition to industry newcomer Lord Quest (Schoolboy Q, Asher Roth) and many more.

Our Awesome 2012 Sponsors