This is the archived SXSW 2012 schedule. Please see the current schedule here.

Rockie Fresh

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Listen to Driving 88

If you haven’t heard the buzz yet, let it be known that Chicago native Rockie Fresh is quickly becoming your next favorite rapper. Only 20-years-old and starting his music career just a few years ago, this young up-and-comer is already one of the hottest independent artists in hip-hop.

With a unique sound that has deep urban undertones and an alternative rocker mentality, Rockie Fresh is breaking barriers and defying conventions one song at a time. Working with artists ranging from Good Charlotte front-men Joel & Benji Madden to internet phenom Lil B, and with co-signs from the likes of new-age rap sensations like Asher Roth and indie electronic phenoms SBTRKT, Rockie’s grassroots movement has every corner of the music world talking. From Complex Magazine to XXL, The Source to The Fader, and BET to RockTheVote, Rockie is quickly taking the industry by storm.

Fresh’s debut mixtape “Rockie’s Modern Life” was released in December of 2009, quickly propelling him into Chicago stardom as fans and tastemakers across the city began echoing the name of a new hometown hero. Not sure what to expect, Rockie took to the stage for the very first time in his career at his own release show. To his surprise, he found himself in front of a sold out crowd of eagerly anticipating fans. From there he was propelled into the national spotlight as he earned performances at SXSW, CMJ, A3C Music Festival, and Bamboozle, along with a national tour alongside punk rocker Patrick Stump of Fall Out Boy.

In 2011 Rockie continued to outdo himself with the release of his second mixtape, “The Otherside”. The project was deemed “one of the most impressive mixtapes to close out 2010” by The Smoking Section and one of the best mixtapes of the year by many, earning a spot on WIRED Magazine’s list of the best mixtapes of 2011.

Now headed into 2012, Rockie has released his third project, “Driving 88” to widespread critical acclaim. XXL Magazine gave “Driving 88” an XL rating (4/5 stars), and Complex proclaimed that it “is sure to establish Rockie as a force to be reckoned with”.

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