This is the archived SXSW 2012 schedule. Please see the current schedule here.

Chains Of Love

#sxsw #ChainsOfLove


Chains of Love started when Guitarist Felix Fung, the engineer and owner of Vancouver’s Little Red Sound, hatched a plan to start a girl group with Nathalia Pizarro. Nathalia was known as one of the best singers and all around performers on the scene, with her voice and the harmonic help of Rebecca Marie Law Gray, Felix knew that they had something truly amazing on their hands. They had what they call a “memory of that girl group sound” and a free studio on Tuesday afternoons, so they started inviting their friends over to see what they could make of this fortuitous combination. What you have in your headphones is what came of these nostalgic happenings, Spector harmonies, Motown bass lines and rich, thumping drums.

What sets Chains of Love apart from their throwback-y, reverb-drenched contemporaries is something in the philosophy behind the band. Chains of Love is truly a passion project—a group of musicians doing nothing what but they love and working as hard as they can at it. Chains started by referencing certain artists such as Gail Harris, Ike & Tina, The Ronnettes, and The Shangri-la's by using their lo-fi recording styles as a blueprint for what they wanted to create. By combining this with modern, garage rock influenced, modern viewpoint, Chains of love has effectively 
bridged the gap between the nostalgic pop sounds of the 60's with a modern and elegant twist.

Our Awesome 2012 Sponsors