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Snow Tha Product

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Who are your top 10 female rappers? If you can even name 10 you’d put in a list of favorites, then you’ve got a great ear, and a great memory. Fact is, today’s Hip Hop ‘femcee’ movement is all but lost in a world of larger than life pop imagery and cross-over hits. Some of today’s best women on the m-i-c have taken up forms of attention-getting that don’t involve the same songwriting or lyrical skills that once made their voices so powerful in Hip Hop.

Enter Snow Tha Product. At just 23-years-old, the versatile, bilingual lyricist is proving that there are no boundaries to her songwriting or performance abilities. She recently released her aptly-titled project Unorthodox via iTunes, preceded by the Unorthodox 0.5 mixtape hosted by DJ Whoo Kid in August 2011.

Filled with original production from the likes of Pumba, SuperStar O (Jim Jones, Waka Flocka, Wiz Khalifa), Florida beatmaker RedHook Noodles, California duo The Nominees, Texas multi-talent Essay Potna, Keise on da Track (Lil Boosie) and more, Unorthodox is laced with Snow’s electrifyingly aggressive verbal acrobatics. She’s a beauty and a beast – looks and lyrical skills on the microphone, respectively.

Born to illegal immigrants, Snow tha Product grew up in San Jose, California, and currently resides in Ft. Worth, Texas. Despite her remarkable talent, Snow sees herself as a ‘normal’ girl who wants to relate to people who hear her music.

In just two years, she became an underground phenomenon and instant YouTube sensation. With no formal promotion, Snow’s video for “Drunk Love” is over 600k hits on YouTube, and is in full power play on the national Mun2 network’s 18 & Over. Her thematic “Woke Wednesday” is nearing a quarter million views, and her latest viral videos “Beast Mode” and “Holy Sh*t” have caused quite a stir racking up over half a million views each thus far.

Snow tha Product’s own lyrical idols include Eminem, Missy Elliott, Lauryn Hill and the late, great Big Pun. She’s become accustomed being compared to other female rappers and deals with assumptions people make about who she is, but she doesn’t take offense on the norm.

“Obviously nobody likes to be compared, but on the other hand, I understand in this industry if you’re doing something right, they usually compare you to somebody else doing something right. That inspires me,” she says.

With Unorthodox, Snow tha Product hopes that people will come to understand more about her true love for the music, and devotion to her craft.

“Unorthodox is intense, it’s agressive and it’s laid back… it’s just a mix of everything me,” Snow explains. “My style is genuinly Crunk, down South or some cooking type music, which are guy things… yes I’m a girl, but I can get it! All in all, I’m just a normal person doing what I love to do. I don’t do this for any one reason, or to say all Latinos are like me or all girls are like me. I’m not someone you can put in a box, and I want people to accept that.”

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