Fireside Chat with Two Beverage Pioneers Defining a New Category

Mar 9, 2025

4:00pm – 5:00pm CT

Collaboration is the new competition in the NA Industry. Join Mélanie Masarin of Ghia and Jen Batchelor of Kin Euphorics for an intimate fireside chat on their journeys as founders and champions of the non-alcoholic beverage movement. From building their category-defining brands to fostering a friendship along the way, they’ll share insights on their entrepreneurship journeys and the future of the NA space. Don’t miss this inspiring conversation at SXSW!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jen Batchelor

Jen Batchelor

Kin Euphorics

photo of Melanie Masarin
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About
Format: Fireside Chat
Type: Session
Track: Food
Level: Intermediate