Michelle Kammerer

As Amazon Music’s Head of Country, Michelle Tigard Kammerer has galvanized the growth and evolution of the genre on the service since joining the team in 2021. Kammerer leads all efforts to continue growing country music listening on Amazon Music, inclusive of marketing and artist and label relations through new initiatives and collaborations with a wide range of artists. She and her team oversee one of country’s most influential brands— Country Heat.

Kammerer started her career with Creative Artists Agency (CAA) where she helped sign and jump-start the careers of several leading country acts. From there, Michelle served as Senior Director of Brand Marketing and Strategic Partnerships at Country Radio Broadcasters, Inc. (CRB). Kammerer was then recruited to re-launch the historical Dot Records Label under Big Machine Label Group as the National Director of Marketing & Promotion. And in 2017, Kammerer moved to sister-label, BMLG Records, where was able to expand her role as the Sr. National Director of Marketing & Promotion. In 2021, Michelle joined Amazon Music as its Head of Country Music and has spearheaded the streaming service’s work in the genre for over three years.