Country music’s booming. With 20B+ streams in 2023 – a 23.7% YOY increase, it’s one of the fastest-growing genres in the U.S. From Yellowstone to Barbie, it shapes pop-culture, while artists like Beyonce, Post Malone, Diplo and more successfully cross over. So, what’s driving this growth, and will it go on? How will it impact fans, brands, and artists? Meet the visionaries behind Stagecoach and top brands as they unveil how they’re leveraging country’s golden era. From festivals to partnerships and more, discover why many are all in on country and where the biggest opportunities exist ahead.