Chris Detert

Chris Detert is the Chief Communications Officer at Influential. Influential is the largest influencer marketing company in the world, by revenue. We are the IBM Watson influencer partner and are Series B-backed by WME, and the TikTok and Meta API partners. We match brands’ audiences to content creators through A.I. and machine learning, to drive measurable ROI, including foot traffic, in-store sales, online sales, and TV tune-in. Utilizing a network of over 3.5 million social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, X, Threads, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures, NFL, NBA, and many more.