Jelena Zec

Based in San Francisco, Jelena Zec leads Citi Ventures’ seed-to-Series C investments in AI applications, fintech and commerce across the U.S., EMEA, and Latam. She has spearheaded recent deals with innovative startups such as Wealth.com, Finix, Norm AI, Writer.com, and Point.me. Drawing on her deep venture capital experience, Jelena serves as a critical bridge between tech founders and large financial institutions, helping startups forge enterprise partnerships while keeping Citi at the forefront of innovation.
A recognized thought leader, Jelena frequently speaks at major fintech conferences like Money20/20 and Finovate and shares insights on emerging industry trends through Citi Ventures’ publications. Her perspectives on topics such as generative AI in financial services and modern wealth management have earned her recognition as one of venture capital’s rising stars by Business Insider and Venture Capital Journal.