From Points to Profits: The Future of Loyalty in the Experience Economy

Mar 7, 2025

2:30pm – 3:30pm CT

Points & miles are the most widely held financial assets after the US dollar and crypto. With billions in unredeemed points & miles sitting in consumer accounts, rewards represent an untapped economic force for all, reshaping travel, entertainment experiences, and consumer spending power. In this session, experts across travel, tech and VC will explore how FinTech/travel brands/media are transforming rewards into a true experiential currency, and identify the next trends for investing in the experience economy. Join us to hear from a diverse set of industry leaders including the CEO of travel tech company point.me, the co-founder of global VC firm MoreThan Capital, a partner at Citi Ventures, the founder of The Points Guy, and a top executive at Microsoft.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ken Cheung

Ken Cheung

MoreThan Capital

photo of Ramy Fares

Ramy Fares

Microsoft

photo of Brian Kelly

Brian Kelly

The Points Guy

photo of Adam Morvitz
photo of Jelena Zec

Jelena Zec

Citi Ventures

Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Film & TV Badge
Music Badge
About
Format: Panel
Type: Session
Track: Tech Industry
Level: Beginner