Michelle Tierney

Michelle is a leader in sports and gaming partnerships, driving B-Engaged’s revenue strategy and global expansion. She spent 14 years at Arsenal FC, playing a key role in securing landmark deals with brands such as Emirates, Nike, and EA SPORTS. Before joining B-Engaged, she was Chief Commercial Officer at Guild Esports—co-owned by David Beckham—where she secured major partnerships with Subway, Samsung, and Coca-Cola.