The US & UK are prepping for 2 global events: the ’26 World Cup & the ’25 Women's Rugby World Cup. To win big, we must think differently & consider the fan at all costs. The global advertising and events industries will play a crucial role in this & this meet up is made for them. Come to network, share insights, and explore what your comms strategy will look like for the big event. At the start, your hosts will inspire you with the latest trends in sports marketing. Then it’s up to you to score your next big partnership to help you (& maybe your national team?) achieve global sporting success.