Sports is evolving fast—soccer’s rise in the U.S., the NFL’s UK expansion, and the countdown to global events are rewriting the playbook. The next era of sports marketing isn’t just about selling tickets—it’s about building lasting fan connections. The global advertising and events industries will play a crucial role in this & this meet up is made for them. We've curated an exclusive SXSW lineup of top voices in sports to kick things off. Be in the room to find out who, network, and score your next big partnership.