Robert Tiderington

Robert (Bob) Tiderington is a seasoned automotive and mobility leader with 25 years of experience at General Motors. As Head of External Partnerships within Enterprise Innovation, he focuses on developing strategic alliances that advance GM's innovation goals. Previously, he played a key role in launching BrightDrop and shaped GM's urban mobility strategy, contributing to solutions like Maven – he has tremendous passion for new mobility solutions. His expertise spans product strategy, business analytics, and leading complex partnership projects. At BrightDrop he led a successful project involving three other companies, one university and two municipal entities. He holds a BA from the University of Michigan and an MBA from University of Detroit-Mercy.