Presented by CI&T

From Legacy To Leading Edge: AI in Automotive

Mar 9, 2025

4:00pm – 5:00pm CT

The auto industry is at a watershed moment, driven by new competitors reshaping the market and AI unleashing the modernization of legacy systems. Both the need for change and the ability to execute it are aligning, laying the groundwork for an intense innovation race. Join us as we explore an industry set to compress 20 years of innovation into just a few. Key industry leaders will discuss how automakers can leverage AI to accelerate innovation, redefine customer experience to adapt to shifting consumer demands, and enhance mobility offerings to transform the future of automotive.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elizabeth Dirgins

Elizabeth Dirgins

Volkswagen Financial Services

photo of Tom Guy

Tom Guy

Etc. At Bt Group

photo of Nick Haywood
photo of Robert Tiderington

Robert Tiderington

General Motors

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About
Format: Panel
Type: Session
Track: Tech Industry
Level: Intermediate