NJ Falk

NJ Falk is a multiple Webby, Davey, and Communicator award-winning creative, journalist and serial entrepreneur focused on emerging luxury, fashion, lifestyle and direct-to-consumer brands. Her current roles are as Managing Partner of luxury performance athletic footwear brand APL (Athletic Propulsion Labs ), since the brand was founded in 2009, and as a Co-Founder and Chief Mentorpreneur®, at The Forward Female which is a consulting and creative agency for female entrepreneurs.
As an e-commerce pioneer and expert, NJ also juggles her roles as an angel investor, mentor, board member and strategic advisor for female-focused luxury and consumer brands including, Modern Picnic, DeMarson, StarFace, Bumo, Artha, and The Key. She is a member of The DealmakeHers, the exclusive invite-only network of leading female dealmakers who are shaping the way consumers shop today, the NYU Stern Fashion & Luxury Advisory Council, and was recently honored as a CommerceNext 2024 CommerceXcellence Award winner and 2024 Leader To Watch, was a Miss USA 2024 Judge and is featured on Modern Luxury Angeleno’s Best Dressed List 2024, named on the LA Times 2023 C-Suite Visionary list, one of YOTPO’s 2022 Amazing Women in Ecommerce, and by Cupshe as one of their Women Making Waves.
Some of her previous achievements include being the Founder and Creative Director of her Webby award-winning agency, The UXB, and Founder and Editor-in-Chief of the now sunset Webby award-winning fashion blog, The Blonde and The Brunette , former Contributor at Forbes and ForbesWomen. She is an Executive Member and Webby judge of the IADAS as well as formerly a Money Inc. columnist, former brand ambassador for Net-A-Porter, and also trademarked the term Mentorpreneur® to share highly practical and actionable business, lifestyle, and fashion advice, often derived from topical issues, to help women succeed in their diverse roles.