Creating Personalized Fashion Experiences In The Gen Z Era

Mar 7, 2025

11:30am – 12:30pm CT

In the beauty & fashion landscape, competition for Gen Z’s loyalty is fierce and the brands that can create the most inclusive experiences are positioned to build enduring value. Inclusivity is essential for building trust with Gen Z, who expect brands to authentically represent the diverse world we live in. While AI can create stellar experiences, challenges such as data privacy and the need for transparency must be addressed. Hear leaders share to create inclusive experiences that exceed Gen Z expectations & leverage responsible AI to drive retention and loyalty.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Adam Blair

Adam Blair

Retail Touchpoints

photo of NJ Falk

NJ Falk

APL / Athletic Propulsion Labs

photo of Niki Hall
photo of Sophia Hall

Sophia Hall

The Z-Suite

Primary Access
Film & TV Badge
Interactive Badge
Music Badge
Platinum Badge
About
Format: Panel
Type: Session
Level: Beginner