Richelle Batuigas Iduwe

Richelle is VP of Business Intelligence & Data Strategy at Viral Nation, bridging agency execution with technology for meaningful outcomes. With 12+ years in data, strategy, and digital, she turns insights into action for smarter decisions. She helps brands navigate complexity through strategic counsel, measurement, and optimization. Leading vision for these domains, Richelle delivers a 360° view of modern marketing—from high-impact campaigns to measurement frameworks. She also drives data-tech innovation, creating solutions for rapid optimization. By uniting deep analytics with cutting-edge tech, she ensures businesses can achieve measurable impact.