Virality - it’s what every creator and brand longs for. But contrary to popular belief, it’s not about luck. It all comes down to analytics. There’s a science to driving engagement and producing eye-catching content.

Drawing from The Rapping Chef’s own experience as a successful creator, learn how elements like drop off rates, trending sounds, even color palettes impact engagement, and how creators can leverage analytics without sacrificing authenticity. In this session, hear from those who have mastered the art of virality while maintaining creative integrity and their unique brand voice.