Dan Greenwald

As the son of two PhDs in clinical and research psychology, Dan Greenwald grew up immersed in rich conversations about the complexities of human behavior. These early influences ignited a deep fascination with what motivates people, inspiring him to found White Rhino in 1990, where he continues to lead as CEO and Chief Creative Officer.
White Rhino humanizes complex digital channels by harnessing the emotional and cognitive processes behind decision-making. Drawing insights from psychology and neuroscience, the agency pinpoints critical "micro-moments" that influence behavior, delivering strategy, creative solutions, and scalable technology across B2B, Consumer, and Healthcare industries.
Dan enjoys sharing his insights as a designer, technologist, and business owner, speaking frequently at industry events and for many Boston-area MBA programs. Beyond White Rhino, Dan is the CEO of a technology startup advancing a Virtual Reality therapeutic system to treat Opioid Use Disorder (OUD). Collaborating with Mass General Brigham on clinical studies and the FDA, Dan is working to bring this vitally important system to market to address a critical global health challenge.